In using promotional products as recruiting giveaways that can help gain the attention of a target audience, you must not only get creative with the giveaways but also choose items that will have your audience intrigued.
Solid recruiting giveaways can enable your investment to pay dividends, and in order to make someone’s day just a little brighter you must understand your audience, who your audience is and what they are likely to like and appreciate.
As you have gained valuable information, you will also have gained insight into your customers’ wants and needs as well as profile info such as demographic information and psychographics that reveal what hobbies and things the client base is preferential to and the interests of the base as well as values dear to them and general background information. Below we share five attention-grabbing recruiting giveaways that can be a win for your target audience.
Event Recruiting Giveaways
The best recruiting giveaways lie in the details. One good recruiting giveaway idea that would work with certain client types but not with others is sporting event tickets. Whether the tickets are to a local minor league baseball game, college football or basketball game or a professional sporting event like an NBA or NFL game, a large majority would be very pleased by a bonus gift of this kind.
If tickets would not help to recruit your target audience, with the tickets you can throw in something like a keychain or other type of useful item that bears a logo of some type. Sporting event tickets would not work so well if you are promoting something like a bridal or jewelry store whereas Joe Shmoe who loves BBQ ribs that your business is selling lots of would.
BookWear Recruiting Giveaways
One unique ideas is leveraging BookWear. BookWear are essentially smaller promotional items and creative recruiting giveaways that can be custom made. Of the smaller items that can be custom made are T-Shirts. T-Shirts you can do lots with, whether you want to put a picture(s), a logo, cool design/slogan, or cartoon character, they are both economical and customer friendly across the business spectrum and can be used to promote just about anything.
A nicely designed t-shirt your customers will wear and appreciate if the shirt bears your company name or logo somewhat subtly and others other than your client also will gain exposure to your brand name. When it comes to creative and custom recruiting giveaways, BookWear offers a ton of unique options beyond t-shirts, such as flashlights, beanies, puzzles, and other functional items.
Recruiting Gifts & Certificates
Recruiting gift cards and gift certificates can be a great idea depending on your audience. A gift card or certificate works well as a giveaway as your customer gains exposure to the products and services that you have to offer. Uber ride service is a cab alternative that gives first time riders a significant discount, virtually a free first ride as way of trying out the service as does Uber’s competitor, LYFT.
A free ride is fun and often times that is one thing that is quite useful. Again, if you are promoting a restaurant for example, giving customers a free appetizer is nice but you may also want to throw in a hat or something small that bears a logo so that your potential customers will remember that free order of wings that they enjoyed.
Golf & Sporting Giveaways
In promoting or recruiting for non-commercial businesses and organizations, golf can be a nice surprise recruiting giveaway idea. Taking this one step further, you could also offer free equipment with the name of a business, organization, or individual acts like a business card while also giving your customers something they can appreciate. A tee pouch is perfect as the pouch is something that golfers do actually need as well as something that you can stamp your logo or company name on so that clientele are aware of what you have to offer.
Other ideas for recruiting giveaways on the subject of golf, which can be more elaborate and fancy if you are willing to spend a little more, a free golf bag would work just as well while other small and useful items such as ball divot repair tools and club cleaning brushes would have the same effect.
Golf might not be an ideal way of reaching out to certain demographic types such as farmers or people who never seem to leave the city, but in the business world Golf is a shared interest among many and one in which gift cards and certificates are a nice giveaway to those appreciative of their worth.
Functional Recruiting Gifts
Lastly on the list of ideas for recruiting gifts and giveaways, small appliances, electronics and household tools and such can work well. A free cooking apron or hot stove glove can bear your brand name and work well as a nice freebie for your clients.
An alarm clock, headphones, a free CD or DVD all are fairly inexpensive but would be of use to a customer the next time you hold a promotional event in your business location or at a table at a local convention or fair of some kind. If the items you giveaway do not provide information about you, your brand and or your company, include something small like an umbrella or hat that does. Umbrellas and hats are also useful household items that would be nice yet inexpensive giveaways and these things help to gain and maintain the attention of your audience.