Integrating web design with SEO strategies can be of great benefit to marketing your business online. A blended strategy of SEO and web design improves internet marketing performance in a simple but effective way.
But, how can you attain a working collaboration of SEO and web design strategies that is of great benefit to your online business? Here are some ideas on how to be imaginative while crafting a SEO web design strategy.
Develop SEO-friendly HTML Coding
One perfect way of ensuring that your website’s HTML coding is SEO friendly is by having some keyword phrases included in the tags. Normally, each HTML tag describes different document content on your website. This means that you can fix different keyword phrases for different web content in order to optimize the pages for search engine programs.
For example, if your a medical practice that offers plastic surgery in Boston, Massachusetts, ensure that the HTML tags have at least one or two keyword phrases. Boston plastic surgeons, plastic surgery Boston, and plastic surgeons in Boston MA are some of the key phrases that you can include in your HTML coding in this instance. You should also make use of short but effective HTML tags as a way of improving your SEO rankings as you develop your website.
Make Proper Use of Responsive Web Design Methods
Crafting your web pages to provide users with optimal viewing and interaction through easy reading of content, easy subscription and appealing graphics can help you a lot with your SEO rankings. Most search engines use click-on rates on websites as a major key to factor in while calculating ranking algorithms. When web users find your web pages interactive, they will click on links to subscribe to services, to join discussions or even to read further.
This will make search engines like Google to rank your content highly on their top pages. Mobile SEO strategies give high priority to mobile-friendly web pages that are easily accessible on a variety of phone models. This means that for your sites to improve SEO performance and rank highly on search engines, developing a mobile-friendly web design is mandatory.
Most people who develop web content that is not accessible via mobile phones, end up limiting the number of audience that reaches their services to those who own laptop and desktop devices. With a mobile-friendly post, you will expand your reach to millions of mobile phone internet users worldwide and hence directly increase your SEO rankings.
Insert Call-to-Actions & other Conversion Elements
A web page is considered incomplete if there is no call-to-action prompts inserted at strategic positions on the content. But, how can you use the CTAs to improve your web rankings? Call-to-action inserts enable web users to post their responses, review your website or even subscribe to your blog, social media pages or newsletters.
You can also direct them to buy your eBook or register for a webinar. Making proper use of call-to-action will help you make a successful tap onto the valuable website traffic. Call to actions is also a great source for improving on conversions and overall sales of your Website.
A Sign Up, Download Now, Subscribe, Learn More or Get a Quote CTA button will make potential buyers to click on your links and hence help in improving your website’s SEO rankings. You should therefore make use of conversion elements such as CTAs when developing your web pages. This is particularly important when doing SEO for ecommerce sites.
Lastly, remember to integrate your new web pages with social media platforms where you can easily interact with them. This will enhance the number of on-page click-ons that your website will experience and hence greatly improve your SEO rankings.